We’re changing

Hurricanes and floods, broken legs and break-ins - we’re the people you call when things go wrong. And we’re proud to support our customers through thick and thin. But after nearly one-and-a-half centuries of focusing on the worst-case scenario, we think it’s time to move forward.

“We are initiating novel ways of engaging with customers and starting new conversations, so we can better understand who they are and how we can make a difference in their lives,” says Conny Kalcher, Group Chief Customer Officer at Zurich Insurance Group (Zurich). “Our refreshed brand better reflects the Zurich we are becoming and our new purpose to create a brighter future, together.”

Today, Zurich is starting to roll out a refreshed brand that reflects our desire to take action towards the best-case scenario – for our customers and employees, partners and planet. Whether that’s helping companies build resilience to climate change, investing our assets responsibly, or assisting consumers in making healthier choices in their day-to-day lives.

“It’s time this is reflected in Zurich’s brand,” adds Kalcher. “We’re now bolder, livelier, fresher. At the same time, we continue to build on expertise we have collected over almost 150 years, to stay true to ourselves.”

So, if things do go awry, we’ll still be here to answer your calls.