
Our strategy
A clear strategy developed by us, for all our stakeholders
Our strategy positions us for long-term success. We leverage our unique global footprint, solid financial position, balanced portfolio, trusted brand, and the skills, strengths and expertise of our people. Rooted in our purpose and values, we are clear on why we do what we do and how we achieve our goals, always prioritizing those who depend on us.
Our long-term strategy
Customers
CustomersZurich’s ambition is to be the insurer of choice by building meaningful relationships with customers and earning their loyalty.
Innovation
InnovationWe are evolving to make sure we continue to meet customers’ expectations and needs.
Simplification
SimplificationWe are successfully simplifying our business and operations, reducing unnecessary complexity to make better use of resources.

