The sponsorship strategy in Spain focuses on running specifically in marathons, Zurich sponsor 5 marathons the biggest cities in the country, bringing the brand throughout the territory and increasing its commitment to healthy habits for both employees and customers.
Runners from around the country
Since 2012 that began its journey with the creation of the Zurich Marathon Barcelona, the expansion of the brand has not stopped growing, in 2024 Valencia Marathon Joined the portfolio as a title Sponsor. Zurich Spain Became the biggest title sponsor in running events in the country.
From the beginning, the percentage of runners who are Zurich customers, employees, and intermediaries has grown steadily over the past years, indicating Zurich in Spain’s success in using the event throughout the year to engage with key stakeholders.
One of the most important campaigns is the "Run for Free" campaign, where Zurich gives away more than 2,500 bibs per year to employees, clients and stakeholders so that they can actively participate in the races throughout the country.
Zurich has managed to create a community around running "From Head to Toe" that reaches more than 56,000 people. In addition, within the community you can participate in the challenge: "The Big 5" where runners who complete the 5 marathons sponsored by Zurich are given a commemorative finisher bracelet.
Throughout the year, more than 130,000 runners participate in the races sponsored by Zurich, a number that continues to grow every year.
