Young, female, successful... and a ‘techie’?

A healthy dose of self-confidence and a willingness to buck traditional attitudes about work can go a long way toward building a successful career.

It worked for Siwan Lu, someone who loves a challenge and has never been shy about venturing into places where women have traditionally been underrepresented.

Born and raised in mainland China, Lu attended college in Hong Kong and soon realized that making her way in the world would call for boldness and a single-minded determination to win. In college, she stood up for her firm belief in using sustainable technological solutions to change the world and, together with her team called ’Tire Treasure (TT)’, was awarded the HSBC Young Entrepreneur Award 2008-09 with a business plan to transform used tire into materials that can be used as purifiers. Today, she’s leading her own global unit.

“If you can overcome self-doubt, that’s a big step forward. And do challenge the status quo,” she advises, much as she did by studying chemical engineering, a field where women are not as commonly employed as men. “I’m quite competitive, and I like challenging and shattering stereotypes such as that women are less capable in technology or engineering.”

Her approach has worked, but she warns career advancement will not always be easy, especially if bias surfaces. In Siwan’s case, it was mild, but nonetheless evident. “I once told a senior leader I wanted to be a CEO in five years. He gave me a look like, ‘You’re aiming way too high’.”

Never sell yourself short

“On some occasions in my life, I was made to feel that standing up for myself was a weakness,” she recalls. “I hope I can encourage others to not sell yourselves short just because you might not quite fit the ‘norm’ – in my case due to either gender, age or ethnicity, or even all of them together. Don’t let it keep you from aiming high. That is easier said than done, therefore it’s absolutely crucial to find a place to work that will encourage you to be different.”

“At the same time, be aware that what you know and see is only 5% of what is out there; leverage what you learn but also keep your mind open for the unknowns. Be mindful of the blind spots.”

In her role at Zurich, Lu explores new ventures enabled by technology, including new customers and alternative distribution models. “We are finding better ways to serve our customer segments such as millennials. We understand that they are more community-centric and they put more emphasis on things such as sustainability. They want more affordable, easier-to-consume products.”

People, especially younger generations, are increasingly global-minded, she points out, and think of technology as borderless and unconstrained. “There is a reason the cloud is called the cloud. Technology has allowed us to rethink our business model and build a business where global scale is a key success factor. That has previously not been possible.”

Three ways to get started today

As a child, Lu dreamed of becoming a lawyer. “Justice means a lot to me and I like to disprove things that are not justified.” And, while she did not pursue her childhood dream, she attended Harvard Business School and became CEO for a global company in her early 30s, despite the occasional eye-rolling along the way from detractors.

In life, as in business, she says, “Just because you haven’t seen something doesn’t mean it isn’t possible.”