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Our strategy

A clear strategy developed by us, for all our stakeholders

Our strategy positions us for long-term success. We leverage our unique global footprint, solid financial position, balanced portfolio, trusted brand, and the skills, strengths and expertise of our people. Rooted in our purpose and values, we are clear on why we do what we do and how we achieve our goals, always prioritizing those who depend on us.

Our long-term strategy

Customers

Zurich’s ambition is to be the insurer of choice by building meaningful relationships with customers and earning their loyalty.

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Innovation

We are evolving to make sure we continue to meet customers’ expectations and needs.

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How we innovate at Zurich

Simplification

We are successfully simplifying our business and operations, reducing unnecessary complexity to make better use of resources.

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About us

Learn about our Purpose, Values, Strategy and Governance.

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Contact Zurich

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