Part II
The 1980s
Zurich, the city and the company, is
often known in clichés by those on the
outside. Staid, reserved, orderly. As Zurich
employees, we know this isn’t true, right?
And Zurich, the city, was in an irascible
mood in the early 1980s. In fact, the city was
burning, or as those years are known locally
from a well-known documentary, ‘Züri
brännt.’ Students and young people battled
with police over funding for alternative arts
spaces. It started outside the opera house
on May 30, 1980, and spread to the other
main thoroughfares around town over the
coming months: Bellevue, Limmatquai,
Bahnhofstrasse. Windows were shattered,
cars burned, tear gas was used by the police,
scores were injured, one person was killed,
and thousands were arrested.
Bruno Pfister was caught in the middle,
metaphorically but also literally. In November
of 1979, the 21-year-old started at Altstadt
(acquired by Zurich three years later) in
customer service, but before that he had
considered a career in the police force.
“It was a different culture back then.”
On his first day, the general conditions
guidelines were dumped on his desk, and
he couldn’t make heads or tails of it. “Is this
job right for me?” he wondered. The people
seemed nice enough, he recalls – and yes,
they smoked in the office – but it was all
Sie (you, formal) not du (informal). “It was
a different culture back then,” says Pfister,
now a senior product manager. “Today in the
Oerlikon office, it’s always du.”
Out in the streets in 1980 and ’81, the
language wasn’t formal or informal, just
angry. While driving home after work one
evening, Pfister was confronted by a police
water cannon on Quai Bridge, one of the
most beautiful spots in Zurich. He had to
swerve into the tram lane, and then had to be
careful not to run over the large stones that
were scattered everywhere.
A few weeks later, while heading to a
movie, he was faced with police on his left
and protesters on the right. He ducked into
the theater just in time. “It was better for
my health,” he says. “I knew people in the
youth scene, and it was not so nice to hear
what our police were doing.” At the same
time, he didn’t like the approach of the
protesters. “I don’t think that’s the way to
solve problems.”
Anita Blom-Pozdnik steered clear of
the riots altogether. She may have started
her apprenticeship at Zurich, in the main
Mythenquai office, on April 21, 1980, nine
days before the movement began, but she was
a mere 14 years old. Plus, she had protective
parents, especially her mother, who “had a
lot of fear about everything.” They told her
the protesters were up to no good and that
she should come straight home to Thalwil,
a few towns outside the city limits. “It was a
conservative environment,” she says.
The young Anita was happy Zurich took
her aboard. A prominent Swiss bank wouldn’t
on the basis that she was an Austrian citizen.
And although she didn’t know much about
the company, her father had insurance
with Zurich and a sales agent named Ernst
Blättler would visit their home once or
twice a year. “He was friendly and helpful
and knowledgeable,” Anita, now a business
performance analyst, remembers. “My
father trusted him so much that he told us if
something should happen to him, we should
get in touch with Mr. Ernst Blättler and ask
him for support. I can still picture him.”
She was, like many 14-year-olds, shy
and nervous. “I was in awe, like ‘Wow,
everything is so big.’ ” With that, she noticed,
came hierarchical distinctions within the
office – and mostly in the hands of men.
In titles, but even in signs and gestures.
Normal workers, in her recollection, had
chairs without armrests, while managers had
armrests – and their own canteen. Different
desks, curtains and carpets also conveyed
levels of importance.
When Anita turned 15, she committed a
gaffe. Her boss asked her to bring a paper to
a director for a translation and then added,
“Tell him to improve his handwriting so I
can read it.” So Anita handed the director the
paper and relayed the message. He looked
at her aghast. “Did she really say that?” he
asked Anita. Yes, she said, and when Anita
got back to her boss’s office, she was proud
to tell her that she passed on the message.
“No, please tell me you didn’t. That was
just a joke.” Her boss thought it could have
severe consequences. It didn’t. “And his
handwriting was better from that day on.”
In the following years, there were odd
comments and ‘jokes’ along the lines of, “Oh,
I’m sick, but if you were laying at my side, I’d
feel so much better.” She says, “It was nicely
meant in a way, but misguided.”
“He couldn’t believe that a woman could program.”
What was even worse, in her opinion, was
always being considered a secretary – even
if she was one of the best apprentices, with
the highest scores – while the young men
had more interesting opportunities. Finally,
she said, “ ‘I’m sorry, but I’m much better
than this. I’ll be wasted in this job.’ They said,
‘That’s all we have,’ and I said, ‘I don’t believe
that.’ I was appalled.” And when word got
out, other departments did want her, since
she had developed a reputation as a good
worker. Even later in the mid-1980s, when
she was 19 and met with someone to discuss
a new task she was supposed to program,
he asked her several times if she was really
the programmer and not the secretary.
“He couldn’t believe that a woman could
program,” she says. When she originally
wanted to cut back to 80 percent, she was
questioned whether she could still lead her
small team. She remembers company parties
where male employees could bring their
partners, but women couldn’t.
Things have changed a lot since then,
Anita says. And she’ll always fondly
remember how Zurich supported her during
her advanced education. She went to school
full-time and was still able to work for the
company at 50 percent, putting in those
hours on semester breaks and weekends.
The company was also supportive when
she had children and worked part-time.
“Zurich offered me possibilities to combine
my education and my family life,” she says.
“Plus, I had really good bosses, and I liked
my work so it made it easy to stay.”
Dublin wasn’t burning on June 8, 1981,
Paul Croghan’s first day at Irish National,
which would eventually be absorbed into
Zurich, but there was unrest. The previous
year saw 350,000 stream into the streets of
the Irish capital to protest high taxation rates.
There were strikes, high unemployment and
a ‘brain drain’ among young people.
The 20-year-old Paul had been working,
but he still felt particularly lucky to get this
job, which appeared secure. “And wasn’t
I right,” he says today. He was, and still is,
in reinsurance underwriting, but back in
1981, his direct colleagues all had worked
together since 1952. “So you had to break
into this very settled circle,” he says. “People
had a very different attitude toward their
colleagues back then. They were more like
family. Sometimes they actually were family.
There was a culture, at least in Ireland, of
people getting their family into the company.
That doesn’t happen so much today.”
His first salary was 48 pounds a week,
but his rent was 25 pounds. Do the math:
He had 23 pounds a week to live on. So he’d
go to the local pub – Horse Show House –
rather than put the heat on in the apartment.
“It was my sitting room.” And one that was
popular with colleagues.
It added to the familiarity in the office.
One woman was known as Ms. Tipp-Ex
because she used the correction fluid to
fix typing mistakes. “It wasn’t in any way
insulting, and she embraced the name,”
according to Paul. “Another colleague whose
real name was Eamon was always called
Benjy because he looked like a popular
TV soap opera character, and he wasn’t
insulted because many of us were better
known by our work nickname. But now if I
told a colleague that I was going to call them
something that’s not their name, I don’t
know how they’d respond. Now it’s more
businesslike and formal.”
“You know what, if that car crashes, and they all get killed, I’m the manager tomorrow.”
In his early days, senior staffers would
take off during the day for Leopardstown
Racecourse to bet on the horses. They didn’t
appear worried that there was no one in the
office to cover. One day, Paul was standing
outside the office when a carload of them left
for the track. His young co-worker, with a bit
of macabre humor, said, “You know what, if
that car crashes, and they all get killed, I’m
the manager tomorrow.”
The combination of familiar and formal
showed up in other ways. Shirt and ties
weren’t enough for men; you had to wear
a jacket as well. And even shoes had to
conform. “Sometimes men would wear
shoes other than black,” Paul says, “and,
I’ll never forget, they would get a tap on the
shoulder from their manager who would say
‘Never brown in town.’ In other words, you
should be wearing black shoes.”
Barbara Knost in Germany remembers a
casual and collegial workplace in the 1980s –
and, she says, one that was “unbearably hot
in the summer since we were on the fourth
floor under a copper roof in the old building
on Bonn’s Talweg.” There was never a dress
code and, she adds, “It was like a big family
with the trainees integrated directly….The
annual company party was always good and
contributed to the working atmosphere. On
Friday afternoons, we ended work early and
ate and drank together.”
The ’80s ended with two earthquakes,
a literal one and another of the geopolitical
variety. At 5:00 p.m. on October 17, 1989,
Vicki Trindade was driving home from the
Farmers Insurance office in Pleasanton,
California – east of the Bay Area – to her
home in Tracy over the Altamont Pass.
Traffic was light that night since it was
about a half hour before the start of Game
3 of baseball’s World Series, which was
being played, coincidentally, between the
San Francisco Giants and the Oakland A’s
for the first time ever. In fact, live coverage
of Game 3 from Candlestick Park had just
gotten underway on national TV. At 5:04,
the video on ABC began to break up and the
legendary announcer Al Michaels, losing his
famous cool, said “I’ll tell you what, we’re
having an earth….” And the signal went off.
When the audio portion of the broadcast
returned shortly thereafter, he said, in
typical California showtime-style, “Well,
folks, that’s the greatest open in the history
of television, bar none!”
Vicki wasn’t a baseball fan, not at all,
and during her drive home she didn’t feel
the magnitude 6.9 quake centered to the
southwest in Santa Cruz that killed 63
people, injured over 3,000 others, and caused
widespread damage. But when she heard
about it on the car radio, she says, “I was
terrified something might have happened
to my baby daughter back home.” It didn’t.
“The next day at work was unusual,” says
the senior commercial underwriter who
started in 1971. “We had to pick up hundreds
of files that fell off the shelves and rearrange
the items on our desks. Luckily, no one was
hurt and damage was very minimal in the
office. But it was really strange. We never
experienced such a strong earthquake.”
“I could not have imagined that the Wall would fall 10 years later.”
Three weeks later, on Thursday,
November 9, there was a tectonic shift
geopolitically: the Berlin Wall came down.
“I can’t remember what was said between
my colleagues,” says Angelika Metternich of
the Köln office, “but at the beginning of my
training in 1980 at Deutscher Herold [soon
part of Zurich] I could not have imagined
that the Wall would fall 10 years later.”
“Everyone was surprised that the
opening of the border took place so quickly,”
says Klaus Baldeweg, an international
service team leader who started in 1980
in the Frankfurt office, which at the time
was beside the old opera house. “We were
all happy about the ‘new’ Germany but
were aware that reunification meant a huge
financial effort. Nevertheless, the euphoria
among the population was very great.”
“I had a flexiday on November 10, and
so was only able to speak to my colleagues
the following week,” says Ute Stammel,
who started in the Köln office in 1977. “Most
thought it was good, but of course there were
also naysayers.” If not everyone was moved
at the time, the aftershocks are still being felt
today, more then 30 years later.